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					 <title>The Virtual Brand Footprint: The Marketing Opportunity in Second Life</title>
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					 <description><![CDATA[Virtual worlds like Second Life are rapidly changing the brand marketing mix. Although it is an exciting time to be engaged in brand marketing given the new opportunities, it is also one fraught with uncertainty. This paper seeks to help marketers more clearly define their objectives, goals and best practices in Second Life.]]></description>
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