Hunter Douglas Contract and DMD have won three Architectural Record Advertising Excellence Awards. The prizes went to two print advertisements and an online partnership between Hunter Douglas Contract and Architectural Record. This is the fifth year in a row that the publication has awarded DMD and Hunter Douglas Contract for their creativity and execution.
Architectural Record's Excellence in Advertising Awards recognize the most effective ads in the building and design marketplace, and the companies and agencies that produce them. This year's awards jury featured top tier architects from both AIA and FAIA. "Each of these ads are a shining example of excellence - in the use of color, or space, or of imagery painted by photography or by words - every one has succeeded in catching the architect's eye," said the panel.
To view DMD and Hunter Douglas Contract's winning entries, click the links below.
Download the Best of Show ad, “Vision”
"I like the fact that we are actually seeing through the product, so we immediately understand what it does and how it works. The material itself creates a pattern that grabs you; visually it is super strong."
Download the Winning ad, “Clean”
"This ad is all about the product. The stark photography puts one hundred percent focus on the product itself, creating its own design. Seeing it this way, no application photo is needed. This proves that using black-and-white, to convey a green product, can be a beautiful thing."
Visit the Innovative Online Ad Campaign, “Folio”