The marketing and brand function of museums has changed from event-based to destination-based. An all-new landscape is forcing museums to define themselves through increasingly unique architecture and communications. This paper looks at the challenges, best practices, and solutions facing eight museums around the world at various stages of their brand evolution.
Virtual worlds like Second Life are rapidly changing the brand marketing mix. Although it is an exciting time to be engaged in brand marketing given the new opportunities, it is also one fraught with uncertainty. This paper seeks to help marketers more clearly define their objectives, goals and best practices in Second Life.
Authored by: DMD, Combined Story, and Market Truths