Insight Blog

Browsing all of Melanie Bender's posts.

What you need to know about NeoCon!

Posted by Melanie Bender on June 16 at 12:00 AM Whether headed to Chicago this week or not, here are 10 things everyone should know about the NeoCon World Trade Fair:
Topics: architecture and design, media        1 Comment Read Full Post

At a newstand near you: See who's talking about Larsen Gray and Alkemie!

Posted by Melanie Bender on June 10 at 12:00 AM In our first five months of media relations, see where Alkemie and Larsen Gray have been popping up!
Topics: fashion, green, media        2 Comments Read Full Post

DMD's Top Marketing Tips from Social Media Camp

Posted by Melanie Bender on June 5 at 12:00 AM Check out DMD's top takeaway tips from this week's Social Media Camp.
Topics: interactive, media, public relations        1 Comment Read Full Post

Shopbop Names Their Fave Eco Labels, Alkemie and Larsen Gray Top the List!

Posted by Melanie Bender on April 22 at 12:00 AM DMD Lab-ers Alkemie and Larsen Gray named two of uber-retailer Shopbop's favorite eco labels.
Topics: fashion, green        2 Comments Read Full Post

Alkemie Guest Blog: One touch is worth a thousand words

Posted by Melanie Bender on April 13 at 12:00 AM Alkemie's husband and wife design Dara Gerson and Ashley Lowengrub team explore the world of texture.
Topics: design, fashion, green        3 Comments Read Full Post

Fresh from the DMD Lab studios...

Posted by Melanie Bender on April 6 at 12:00 AM Check out the two new videos for selected designers Larsen Gray and Alkemie
Topics: design, fashion, green        0 Comments Read Full Post

I think I've seen that article before... I know, April Vogue 1938!

Posted by Melanie Bender on March 30 at 12:00 AM Everything old is new again. Does the old fashion adage apply even to magazine headlines?
Topics: advertising, fashion, media        3 Comments Read Full Post

10 Reasons to Vote for Design Green Now on Idea Blob

Posted by Melanie Bender on March 25 at 12:00 AM We're in 4th place for a $20,000 grant.  Support us in moving the conversation of innovation and sustainability forward by voting!
Topics: architecture and design, design, green        4 Comments Read Full Post

Because 3 months in the Antarctic just wasn't enough

Posted by Melanie Bender on February 27 at 6:00 PM Professor Smith and his team of scientists return to the Antarctic to dig deeper into the Earth's unanswered questions.
Topics: green        4 Comments Read Full Post

DMD Lab: And the winners are...

Posted by Melanie Bender on February 13 at 12:00 PM It is with great pleasure and excitement that we bring you our three amazing selected designers.
Topics: branding, design, fashion, green, public relations        4 Comments Read Full Post

Alkemie Jewelry: Reduce, Reuse, REDESIGN

Posted by Melanie Bender on January 22 at 1:53 PM Husband and wife design team Dara Gerson and Ashley Lowengrub on using reclaimed metals to transform a dirty industry. Topics: design, fashion, green, philanthropy        3 Comments Read Full Post

Steven and William were in the Louvre no, seriously!

Posted by Melanie Bender on January 21 at 8:09 PM We caught up with designers Steven and William Ladd to talk Bowie, wearable art and where to go from here. Topics: arts and culture, design, fashion        1 Comment Read Full Post

Leyendecker: On the Origin of Pieces

Posted by Melanie Bender on January 15 at 4:34 PM Designers and DMD Lab finalists Jessica Moss and Lisa Guajardo keep pace in the constantly evolving industry of fashion. Topics: design, fashion        0 Comments Read Full Post

EKO-LAB gets the big picture

Posted by Melanie Bender on January 12 at 11:52 AM The 'EKO-LAB six' and DMD Lab finalists talk dressing up Barbie, life in a co-op and changing the world one garment at a time. Topics: design, fashion, green        11 Comments Read Full Post

Larsen Gray's Nora and Rachelyn keep it quirky

Posted by Melanie Bender on January 8 at 5:58 PM Larsen Gray designers and DMD Lab finalists Nora Caliguri and Rachelyn Porter talk current obsessions, the importance of great undies and life after Reality TV. Topics: design, fashion, green        3 Comments Read Full Post

Gemma Redux translates mechanics into something beautiful - and beautifully wearable

Posted by Melanie Bender on January 5 at 1:53 PM Gemma Redux designer and DMD Lab finalist Rachel Dooley talks balancing brains (right and left, that is), fans on the set of Gossip Girl, and breaking into the fashion industry – sans the requisite design degree. Topics: design, fashion        0 Comments Read Full Post

A Joyous Announcement from the DMD Lab

Posted by Melanie Bender on December 23 at 2:21 PM And our 6 finalists for the DMD Lab are... Topics: branding, design, fashion, green, interactive, public relations        386 Comments Read Full Post

Introducing... The DMD Lab!

Posted by Melanie Bender on December 20 at 11:15 AM Follow the DMD Lab at www.twitter.com/DMDLab as we partner with a few promising designers to help them get noticed by the fashion world. Topics: branding, design, fashion, public relations        1 Comment Read Full Post

An Inside Look at Eco-Conscious Fashion

Posted by Melanie Bender on November 10 at 3:54 PM Highlights from last week's CFDA - Earth Pledge FutureFashion Designer Education Series. Topics: fashion, green        0 Comments Read Full Post

DMD sits down with Behnaz Sarafpour to talk eco fashion

Posted by Melanie Bender on November 7 at 3:45 PM We caught up with the designer who shared her POV on the ugly side of fashion, consumer lifestyles and plans to green her line.
Topics: fashion, green        0 Comments Read Full Post

Sustainability is in fashion

Posted by Melanie Bender on October 24 at 1:52 PM Did you know that 2/3 of a garment’s carbon footprint occurs post-purchase?  Laundering to be exact. Topics: fashion, green        0 Comments Read Full Post

Get out and VOTE - but please by sexy while doing it!

Posted by Melanie Bender on October 2 at 3:10 PM New Declare Yourself ad evokes horror movie - complete with scantily clad damsel in distress. Topics: advertising, branding, free write        0 Comments Read Full Post

What that product isn't telling you

Posted by Melanie Bender on September 26 at 2:00 PM Curious about where that great Target desk came from or how Forever 21 can offer jeans for just $18? Topics: branding, green        0 Comments Read Full Post

LEED AP: A Look from the Inside Out

Posted by Melanie Bender on August 19 at 10:10 AM All that stands between you and the LEED Accredited Professional designation is one [extremely difficult, rigorous, demanding and often confusing] exam. Topics: architecture and design, free write, green        2 Comments Read Full Post

Adventures from the Antarctic Abyss

Posted by Melanie Bender on July 30 at 12:25 PM Every wonder what it’d be like a scientist roaming uncharted territory in search the Earth’s secrets? Topics: free write, green        1 Comment Read Full Post

It Happened This Week

Posted by Melanie Bender on July 25 at 10:11 AM A weekly round-up of all things Insight. Topics: advertising, architecture and design, arts and culture, branding, design, free write, green, interactive        1 Comment Read Full Post

Did LEED kill green design?

Posted by Melanie Bender on July 15 at 3:54 PM The USGBC's LEED green building rating system has been embraced as the golden-child of architectural mega-firms and corporate real estate developers, alike.  But has this dummed-down approach to green design done more harm than good?
Topics: architecture and design, green, public relations        2 Comments Read Full Post

Buy one get one free: the secret psychology of promotions

Posted by Melanie Bender on July 3 at 11:50 AM NEW blog article!  Yours free for the next 10 days only!
Topics: advertising, free write        0 Comments Read Full Post

Fresh ideas on Green

Posted by Melanie Bender on June 11 at 5:44 PM Advertising Age's Green Conference brings together NGOs and industry to separate the green-talkers from the green-walkers. Topics: branding, green        0 Comments Read Full Post

From the Floor of AIA Convention in Boston

Posted by Melanie Bender on May 17 at 10:55 AM At the AIA National Convention in Boston this week, buzz was about infusing architecture with artistic design. Topics: architecture and design        2 Comments Read Full Post

4.6 Billion Years Young

Posted by Melanie Bender on April 22 at 10:09 PM Earth Day 2008: 10 great facts about the planet we call home Topics: free write, green, philanthropy        3 Comments Read Full Post

Greenopia releases green business guide to New York City

Posted by Melanie Bender on April 21 at 3:15 PM Greenopia releases their Zagat-style sustainable business guide for New York for Earth Day 2008.  Find everything from green bakeries to burials! Topics: architecture and design, arts and culture, branding, green        0 Comments Read Full Post

The Olympics as a Platform to Generate Brand Awareness

Posted by Melanie Bender on April 14 at 9:00 PM In the face of rampant protests, the Beijing 2008 Olympics still hold the marketing promise of the World Stage and China's untapped billions. Topics: advertising, arts and culture, branding, public relations        0 Comments Read Full Post