Browsing all of posts in branding
Posted by Katie on August 12 at 12:57 PM
Images of a new ad for L'Oréal Feria hair color have surfaced and have infuriated many people around the world. What is all the fuss about?
Topics: advertising, branding 0 Comments
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Posted by JR on August 1 at 1:12 PM
Toy company Hasbro is under attack. Hundreds of thousands of malicious emails. Vicious, stinging blog posts. Vitriolic hell-bent hackers. Yes, the company known for its fun family games and entertainments is being beaten down worse than a Whack-A-Mole. And it's all because of... Scrabble?
Topics: branding, interactive 1 Comment
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Posted by Duke on July 31 at 1:02 PM
What do you get when you combine a Pritzker, a Fan and a Handbag? It has been called everything from “genius” to “commercialization gone awry” to a “Star Trek –style spacecraft.” Whether you love or hate it, the 7.500 square foot epicenter where architecture, art and fashion collide is landing in Central Park in October.
Topics: advertising, architecture and design, arts and culture, branding, design, free write 2 Comments
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Posted by Rowland on July 28 at 4:00 PM
Journalists write. They don’t design.
With newspapers nationwide suffering from lost advertising, revenue, and market share, how can we imagine a solution that can breathe new life into these failing brands? The start of some of my thinking is of the role designers may have in saving the newspaper. A new breed I am calling the "designalist".
Topics: advertising, branding, design, free write, interactive, public relations 2 Comments
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Posted by Rowland on July 24 at 9:14 PM
I think the term branding gets abused. So I’ve been playing with some definitions. Interested to get feedback on “brand experience” v. “branding” in regards to online marketing. Let’s see if I can break that down after the jump….
Topics: advertising, branding, interactive 0 Comments
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Posted by Carla on July 18 at 11:31 AM
It's Friday babies. What you are doing for the weekend? If you live in an Absolut World you'll be taking two Be Kanye tablets and hitting the club. Welcome to the good life...
Topics: advertising, branding, public relations 3 Comments
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Posted by JR on July 9 at 3:31 PM
Rowland, the CEO of DMD is a loyal fan of Twitter, the microblogging site. Turns out it isn't just him, but millions of other microbloggers, too. Despite constant server outages and bad press due to said outages. It makes you think: There's Something About Twitter...
Topics: branding, interactive 4 Comments
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Posted by Melanie on June 11 at 5:44 PM
Advertising Age's Green Conference brings together NGOs and industry to separate the green-talkers from the green-walkers.
Topics: branding, green 0 Comments
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Posted by Duke on May 16 at 12:54 PM
Now that Grand Theft Auto IV ‘s first day gross of $310m has entered the Guinness World Records, the looming question is what will happen to the hostile takeover from Liberty City? Take-Two Interactive, the publisher of the game, is entrenched in a takeover bid by gaming titan Electronic Arts whose $2b offer ends today....
Topics: advertising, branding, design, financial services, interactive 2 Comments
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Posted by Rowland on May 5 at 7:29 AM
I'm obsessed with cars. As a kid I would memorize everything about them. I think it surprised my family, as my eyesight percluded my chances of driving. Nonetheless, I would sketch new dashboard designs, quiz car dealers on MPG and horsepower, and drive the rest of my family—who honestly didn’t care as much about cars—a bit crazy. So, it is with some childlike glee I can tell you about two new cars, and one concept car that are attempting to finally, truly decrease emissions.
Topics: branding, design, green 0 Comments
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Posted by Melanie on April 21 at 3:15 PM
Greenopia releases their
Zagat-style sustainable business guide for New York for Earth Day 2008. Find everything from green bakeries to burials!
Topics: architecture and design, arts and culture, branding, green 0 Comments
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Posted by Melanie on April 14 at 9:00 PM
In the face of rampant protests, the Beijing 2008 Olympics still hold the marketing promise of the World Stage and China's untapped billions.
Topics: advertising, arts and culture, branding, public relations 0 Comments
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Posted by Rowland on April 2 at 10:39 AM
'm happy to announce that DMD has taken on, as a pro bono assignment,
the role of marketing agency for
MicroCredit Enterprises (MCE).
I'll be posting more on this going forward, but for now, let me tell
you why we were so seduced by MicroCredit Enterprises.
Topics: advertising, branding, design, financial services, interactive, philanthropy, public relations 0 Comments
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Posted by Rowland on March 5 at 2:58 PM
DMD is pleased to announce the publication of "The Museum Brand Footprint: The Role of Architecture in Defining the Museum's Image," a new white paper that provides useful insights and case studies for museum professionals in the midst of, or just beginning, reconstruction projects...
Topics: advertising, architecture and design, arts and culture, branding, design, grassroots, interactive, public relations 0 Comments
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Posted by Duke on February 26 at 10:24 AM
In the March issue of Portfolio, Conde Nast reports on the 11 best Green Companies and the 10 worst that should be doing more. Some are expected, some are surprising...
Topics: branding, economic development, free write, green 0 Comments
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Posted by Rowland on February 25 at 5:53 PM
Consumer decisions on sustainability; corporate investment in sustainability. Advertising clutter. DVR usage. Who really clicks on ads? Bloggers are a nice demographic, but not all the next generation is as online savvy as you think. Fine out more in the metrics round-up.
Topics: advertising, branding, grassroots, green, interactive, public relations 0 Comments
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Posted by Katie on February 11 at 1:56 PM
I’m sure we have all seen merchandise from the Product (Red) campaign that was started by Bono, but has it been a success as a philanthropy?
Topics: branding, philanthropy 0 Comments
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Posted by Duke on February 8 at 10:42 AM
Most major credit card issuers are quickly moving into offering “green” credit cards that purport to give back to the environment by allowing users to channel a percentage of their spending towards purchasing carbon offsets and other environmental initiatives.
Topics: branding, financial services, grassroots, philanthropy 1 Comment
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Posted by Gina on February 3 at 6:52 PM
Topics: advertising, branding 3 Comments
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Posted by Rowland on February 3 at 5:01 PM
Lots will, including
Google's response well analyzed
here and
here, been said about this proposed hostile bid (although I found
Yahoo’s FAQ rather amusing in its ability to lay out questions and provide no answers.) I believe, however, that there is a side that is being overlooked: a new market for branding online.
Topics: advertising, branding, financial services, interactive 0 Comments
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Posted by Rowland on January 30 at 7:10 PM
The Brits, Las Vegas, and Minnieapolis St. Paul take on new branding campaigns. What works, what doesn't and what the Norweigians know that can help economic development campaigns...
Topics: advertising, branding, economic development, public relations 1 Comment
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Posted by Rowland on January 2 at 6:41 PM
The year in review through the eyes of lists!
Topics: architecture and design, branding, public relations 0 Comments
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Posted by Rowland on November 10 at 7:37 PM
A look at recent trends, statistics, and research...
Topics: advertising, branding, interactive, public relations 0 Comments
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Posted by Rowland on October 27 at 8:02 PM
I just came across
this poster which smartly argues why advertising planning and information architecture will increasingly blur together. The author, David Carruthers, has a good
blog exploring the topic as well....
Topics: advertising, branding, interactive 0 Comments
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Posted by Rowland on October 21 at 8:07 PM
A truly fascinating read in this month's
Harvard Design Magazine arguing for architecture to embrace more mass production and step away from custom design. I found the read exhilarating as it embraced some of today's intriguing ideas: rapid prototyping, 3D printing, and Building Information Management (BIM). I actually found the article through
Tree Hugger which gets very excited
about the idea of "printing buildings" which would much better control the use and removal of building products....
Topics: architecture and design, branding, design, green, interactive 0 Comments
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Posted by Rowland on October 13 at 8:10 PM
I'm starting this feature which will be a depository of metrics certain categories. I think I've been inspired by this idea of "statistical storytelling" from the
GapMinder foundation--see below for more on their incredible visualization software and a link to a great video...
Topics: advertising, architecture and design, branding, design, grassroots, interactive, public relations 0 Comments
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Posted by Rowland on October 3 at 8:19 PM
Passionista, prosumers, and the new consumer of all the cultural and high-end.
Topics: advertising, architecture and design, branding, design, interactive, public relations 0 Comments
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Posted by Rowland on August 26 at 8:22 PM
What architecture can teach intergrated marketing (all aspects from Interactive to PR) how to sell process, not the creative genius.
Topics: advertising, architecture and design, arts and culture, branding, design, hospitality, interactive, public relations 0 Comments
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Posted by Rowland on August 22 at 8:25 PM
Really great conversation is emerging on our white paper--in collaboration with
Combined Story and
Market Truths--across a number of blogs.....
Topics: advertising, branding, design, interactive, public relations 0 Comments
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Posted by Rowland on July 30 at 8:32 PM
“The Virtual Brand Footprint”, our white paper on how marketers can get the most out of Second Life in collaboration with Second Life development agency Combined Story and research firm Market Truths, is the first in a series of papers using the phrase “brand footprint” from DMD.....
Topics: advertising, branding, design, interactive, public relations 0 Comments
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