Browsing all of posts in advertising
Posted by Katie on August 12 at 12:57 PM
Images of a new ad for L'Oréal Feria hair color have surfaced and have infuriated many people around the world. What is all the fuss about?
Topics: advertising, branding 0 Comments
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Posted by Carla on August 1 at 10:58 AM
On July 22, I blogged about one of Verizon's new television ads for the LG Dare phone depicting ferocious pit bulls. After receiving considerable pressure from animal rights advocacy groups...
Topics: advertising, public relations 3 Comments
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Posted by Duke on July 31 at 1:02 PM
What do you get when you combine a Pritzker, a Fan and a Handbag? It has been called everything from “genius” to “commercialization gone awry” to a “Star Trek –style spacecraft.” Whether you love or hate it, the 7.500 square foot epicenter where architecture, art and fashion collide is landing in Central Park in October.
Topics: advertising, architecture and design, arts and culture, branding, design, free write 2 Comments
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Posted by Rowland on July 28 at 4:00 PM
Journalists write. They don’t design.
With newspapers nationwide suffering from lost advertising, revenue, and market share, how can we imagine a solution that can breathe new life into these failing brands? The start of some of my thinking is of the role designers may have in saving the newspaper. A new breed I am calling the "designalist".
Topics: advertising, branding, design, free write, interactive, public relations 2 Comments
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Posted by Rowland on July 24 at 9:14 PM
I think the term branding gets abused. So I’ve been playing with some definitions. Interested to get feedback on “brand experience” v. “branding” in regards to online marketing. Let’s see if I can break that down after the jump….
Topics: advertising, branding, interactive 0 Comments
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Posted by Carla on July 22 at 10:10 AM
The new Verizon spot featuring ferocious pit bulls has unleashed an outcry of complaints from customers and animal rights organizations including the Humane Society, ASPCA and PETA. Verizon has decided to stick with the 30 second spot...
Topics: advertising, public relations 2 Comments
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Posted by JR on July 21 at 2:15 PM
How do you prepare for change? Ask the famous producer of Saturday Night Live, Lorne Michaels. He knows that the huge changes coming to the NBC evening line-up will be rather groundbreaking. But he has a battle plan that uses the Web in an interesting way...
Topics: advertising, interactive 0 Comments
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Posted by Carla on July 18 at 11:31 AM
It's Friday babies. What you are doing for the weekend? If you live in an Absolut World you'll be taking two Be Kanye tablets and hitting the club. Welcome to the good life...
Topics: advertising, branding, public relations 3 Comments
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Posted by Melanie on July 3 at 11:50 AM
NEW blog article! Yours free for the next 10 days only!
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Posted by Duke on May 16 at 12:54 PM
Now that Grand Theft Auto IV ‘s first day gross of $310m has entered the Guinness World Records, the looming question is what will happen to the hostile takeover from Liberty City? Take-Two Interactive, the publisher of the game, is entrenched in a takeover bid by gaming titan Electronic Arts whose $2b offer ends today....
Topics: advertising, branding, design, financial services, interactive 2 Comments
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Posted by Melanie on April 14 at 9:00 PM
In the face of rampant protests, the Beijing 2008 Olympics still hold the marketing promise of the World Stage and China's untapped billions.
Topics: advertising, arts and culture, branding, public relations 0 Comments
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Posted by Rowland on April 2 at 10:39 AM
'm happy to announce that DMD has taken on, as a pro bono assignment,
the role of marketing agency for
MicroCredit Enterprises (MCE).
I'll be posting more on this going forward, but for now, let me tell
you why we were so seduced by MicroCredit Enterprises.
Topics: advertising, branding, design, financial services, interactive, philanthropy, public relations 0 Comments
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Posted by Duke on March 20 at 11:54 AM
The value of social networking has been primarily been isolated to community sites such as Facebook and MySpace, but email and Instant Messaging market share trends are providing a much more efficient platform for such a system. Some recent market share numbers...
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Posted by Rowland on March 5 at 2:58 PM
DMD is pleased to announce the publication of "The Museum Brand Footprint: The Role of Architecture in Defining the Museum's Image," a new white paper that provides useful insights and case studies for museum professionals in the midst of, or just beginning, reconstruction projects...
Topics: advertising, architecture and design, arts and culture, branding, design, grassroots, interactive, public relations 0 Comments
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Posted by Katie on February 28 at 12:30 PM
Have you ever compared US advertisements to those from other countries? When looking at the Italian architecture and design magazine,
Domus, color is the first thing you notice in their ads.
Topics: advertising, architecture and design, design 0 Comments
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Posted by Rowland on February 25 at 5:53 PM
Consumer decisions on sustainability; corporate investment in sustainability. Advertising clutter. DVR usage. Who really clicks on ads? Bloggers are a nice demographic, but not all the next generation is as online savvy as you think. Fine out more in the metrics round-up.
Topics: advertising, branding, grassroots, green, interactive, public relations 0 Comments
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Posted by JR on February 5 at 11:02 AM
Super Bowl Sunday seemed like a victory, but it was more of a tragedy. Sure my town's team won... yeah! ::chugs beer, crushes can on head:: But there were far more losers than winners in this contest. The biggest losers? (and not the reality show)...
advertisers!
Topics: advertising, interactive 1 Comment
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Posted by Gina on February 3 at 6:52 PM
Topics: advertising, branding 3 Comments
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Posted by Rowland on February 3 at 5:01 PM
Lots will, including
Google's response well analyzed
here and
here, been said about this proposed hostile bid (although I found
Yahoo’s FAQ rather amusing in its ability to lay out questions and provide no answers.) I believe, however, that there is a side that is being overlooked: a new market for branding online.
Topics: advertising, branding, financial services, interactive 0 Comments
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Posted by JR on January 31 at 2:47 PM
This little thing might change everything
How often do I hear on the street "Hey! Newspapers are dead! Magazines are finished! Kaput to the printed word and all advertisements that go along with it!"? Hearing this fills me with rage. Yes. Print is dead. Right. So why do I work in integrated marketing? That's when I tell the coffee cart guy on the corner to just give me my bearclaw and keep his opinions on media to himself.
But wait! Hold the phones. Is print really dead? Or is it a gateway to a NEW DIMENSION? I'm not high off my bearclaw, I'm just excited. What am I talking about? Let's just say it starts with Google...
Topics: advertising, interactive 1 Comment
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Posted by Gina on January 31 at 2:03 PM
Whether you're a football fan or not, you have to admit that this hallowed day arrives and takes over the media for at least a cycle or two...
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Posted by Rowland on January 30 at 7:10 PM
The Brits, Las Vegas, and Minnieapolis St. Paul take on new branding campaigns. What works, what doesn't and what the Norweigians know that can help economic development campaigns...
Topics: advertising, branding, economic development, public relations 1 Comment
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Posted by Duke on January 24 at 2:57 PM
It seems that Google can’t wait for America’s lack of bandwidth to catch up with their wireless aspirations...
Topics: advertising, financial services, interactive 1 Comment
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Posted by Rowland on December 17 at 7:00 PM
Hulu is pretty neat. Some free episodes of Hereos? Yes, please!....
Topics: advertising, interactive 0 Comments
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Posted by Rowland on November 10 at 7:37 PM
A look at recent trends, statistics, and research...
Topics: advertising, branding, interactive, public relations 0 Comments
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Posted by Rowland on October 28 at 7:54 PM
Smiling, search engines, data visualization and digital billboards....more in the metrics roundup...
Topics: advertising, grassroots, interactive, public relations 0 Comments
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Posted by Rowland on October 27 at 8:02 PM
I just came across
this poster which smartly argues why advertising planning and information architecture will increasingly blur together. The author, David Carruthers, has a good
blog exploring the topic as well....
Topics: advertising, branding, interactive 0 Comments
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Posted by Rowland on October 13 at 8:10 PM
I'm starting this feature which will be a depository of metrics certain categories. I think I've been inspired by this idea of "statistical storytelling" from the
GapMinder foundation--see below for more on their incredible visualization software and a link to a great video...
Topics: advertising, architecture and design, branding, design, grassroots, interactive, public relations 0 Comments
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Posted by Rowland on October 3 at 8:19 PM
Passionista, prosumers, and the new consumer of all the cultural and high-end.
Topics: advertising, architecture and design, branding, design, interactive, public relations 0 Comments
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Posted by Rowland on August 26 at 8:22 PM
What architecture can teach intergrated marketing (all aspects from Interactive to PR) how to sell process, not the creative genius.
Topics: advertising, architecture and design, arts and culture, branding, design, hospitality, interactive, public relations 0 Comments
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Posted by Rowland on August 22 at 8:25 PM
Really great conversation is emerging on our white paper--in collaboration with
Combined Story and
Market Truths--across a number of blogs.....
Topics: advertising, branding, design, interactive, public relations 0 Comments
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Posted by Rowland on July 30 at 8:32 PM
“The Virtual Brand Footprint”, our white paper on how marketers can get the most out of Second Life in collaboration with Second Life development agency Combined Story and research firm Market Truths, is the first in a series of papers using the phrase “brand footprint” from DMD.....
Topics: advertising, branding, design, interactive, public relations 0 Comments
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Posted by Rowland on July 17 at 8:30 PM
NBC is betting more on putting
Olympics online than through TV based upon the poor performance for
advertisers through TV during the Winter Olympics and the rise of page views for online content....
Topics: advertising, interactive, philanthropy, public relations 0 Comments
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