It's All About Color in Italy

Posted by Katie on February 28 at 12:30 PM  Who would have thought of using a woman with tribal-like paint on her face to advertise paint for your home?  Color is consistent throughout Domus' advertisements, but I also noticed abstract images and cartoon-like figures are also popular as in the case with the two ads shown below. 
I love the colors and unique look to these ads. The paint ad uses a very unexpected image so it immediately grabbed my attention - their strategy worked. They aren't the typical product or tradeshow ad we're used to seeing here in the US. 



Topics: advertising, architecture and design, design        SHARE: