Metrics Round-up: 2008 so far...

Posted by Rowland on February 25 at 5:53 PM Starting with green issues. Very in-depth report from the UN on climate change found here (large pdf). Most interesting, though, is showing that corporations are changing their interest in climate change. Seeing it as an opportunity, rather than a hindrance. Perhaps these sorts of numbers have something to do with it:



Consumers too are expecting green to remain, and that is not just a fad. While 50% of consumers consider sustainability when making a purchase decision on package goods. This was very true during the Holiday season, despite overall decline in spending.

From the marketing clutter files: how many ads do we see in a day? Fascinating history lesson on this by J Walker Smith of Yankelovich on Hill Holiday’s blog.

Managing all these ads proves difficult for marketers, especially cross-channel marketing. And now Prime Time has moved to later in the evening because of DVR use.

Newspapers online increased record high in 2007. Viewers are more engaged watching TV online. Perhaps what we learn online may change offline programming and advertising.

But with al the growth in online advertising, some disturbing numbers are coming up. First, they are the "heavy clickers", older, female, midwestern says one. Other studies suggest younger, male, underpaid. But, as Google provides demographic information, what will we really learn about this group?

Bloggers seem like a good demographic: young, educated, ethnically diverse but a little light in the wallet. But we shouldn't think all young people are going to do well online, a very worrying study suggests that this generation is not capable of managing the information overlaod. Topics: advertising, branding, grassroots, green, interactive, public relations        SHARE: