Posted by Kristine on February 12 at 4:20 PM
Well, you too can see the shows, and you don't have to have connections to the fashion industry.
But you do have to be willing to shell out some money.
For $949, the W Hotel in Union Square offers a seasonal exclusive
Catwalk package: two reserved-seat invites to Mercedes-Benz Fashion Week, two VIP passes to their invite-only backstage lounge, two stylish cocktails at their Living Room, and a liberating 3PM late check-out after sleeping on 350-thread count linens in your 'Fantastic Suite.'
Is this deal worth it? The W Hotel sure thought so; they spread the word out far and wide to lure every fashionista to don their latest Manolos to the shows, and the W. They placed content on
fashion, travel, hospitality, and
lifestyle blogs. They also reached out to traditional media like
local papers and lifestyle magazines as well as
fashion cable networks and local TV.
One particularly smart move in regards to promotion: pamper the press. The hotel reached out to journalists and editors and gave them access to the W's backstage lounge, a luxe area with free Wi-fi and tasty cocktails.
As for promoting this fabulous event on their
website, the W followed their much-applauded brand, and kept it simple. They designed a very clean, minimalist page that echoes the style of the hip W Hotels brand. The headline, "Where Will You Be Fashion Week?" Content mirrored the design in its simplicity with the basic Who, What, When, and Why points, as well as a listing of the fashion shows participating in this promotion.
Now that's fashionable.
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