Process

Posted by Rowland on August 26 at 8:22 PM I like the idea, here, and, here, that architecture should own process.

The Seattle Public Library is a great example of owning process (something called “hyper rationality”) that resulted in the business sponsors—in this case librarians—saying of the proposed architecture “we don’t know what it is, but we know it solves every need we have for the library”.

I like this because:

1. If you are a graphic designer, advertiser, marketer, web designer or public relations professional you have to defend your work. I think that architecture is a place that often has worked harder to make their processes more understandable to their clients and the public at large.

2. Process is about editing; editing done by groups. (About to get even more involved than just editing with "integrated project deliver") Those groups can be vast, and can often break down barriers between disciplines. Moreover, I believe they can break down barriers between the agency and the client.

3. Process connects to real experiences. Process in Architecture doesn’t need to be for museums or for libraries, but for very direct business needs such as Shopping Malls. Insights into the process of creating give you insights into the process of consuming and using. Topics: advertising, architecture and design, arts and culture, branding, design, hospitality, interactive, public relations        SHARE: