Metrics Roundup

Posted by Rowland on October 13 at 8:10 PM
Business to Business
B2B marketers listen up, senior executives still tied to print. And word-of-mouth appears to rank #1 in influencing decisions.

Word of Mouth and Viral
Speaking of word-of-mouth, only about 15% of viral campaigns are successful.

This is one of the best analysis against the idea of top-down influence paradigm, popularized by Malcolm Gladwell (his blog hasn't been updated in a while).

Green
Green buzz up online, and 87% of Americans rank the environment as a serious concern. And how much is a tree worth?

Online Metrics
I love this summary of the state of affairs which will bring you up to speed in short order. More reasons to wave good-bye to the page-view for judging sites success. Time-spent is the critical element.

Community
A good list of community based metrics can be found here. To temper the exuberance a bit, look here to see that a small group are contributing to 2.0 sites.

Predictive Markets and Advertising

Video
Just getting the basics down on video stats, but certainly things aren't perfect in the world of YouTube video metrics.

Data Visualization (incredible poverty stats)
To really blow your mind on how effective good metrics can be when visualized, watch the Hans Rosling directly here from the 2007 TED conference. The Trendanlayzer software has now been bought by Google. Topics: advertising, architecture and design, branding, design, grassroots, interactive, public relations        SHARE: