My Own Private Internet

Posted by JR on August 13 at 4:08 PM Hi there, reader! I hope you're enjoying your visit to DMDInsight.com!

Oh, and by the way, I (and everyone here in the office) know every page you've looked at, how long you've been on our site, how you got here, what page you will leave from, any files you download, any buttons you click, all the terms you search for... Topics: interactive        0 Comments Read Full Post

A Cloud with No Silver Lining

Posted by JR on August 5 at 4:52 PM The end is nigh. And while blood may not flood the streets and no one will witness the four horsemen galloping around the corner of 57th and Park, things are about to change. A quick click over to YouTube to see how that video you made is performing, or a stopover to blog on Blogger in between meetings will become a thing of the past. But is that a good thing? Topics: free write, interactive        1 Comment Read Full Post

Scrabble-Rousers!

Posted by JR on August 1 at 1:12 PM Toy company Hasbro is under attack. Hundreds of thousands of malicious emails. Vicious, stinging blog posts. Vitriolic hell-bent hackers. Yes, the company known for its fun family games and entertainments is being beaten down worse than a Whack-A-Mole. And it's all because of... Scrabble? Topics: branding, interactive        1 Comment Read Full Post

Leno to Conan to Fallon, Oh My!

Posted by JR on July 21 at 2:15 PM How do you prepare for change? Ask the famous producer of Saturday Night Live, Lorne Michaels. He knows that the huge changes coming to the NBC evening line-up will be rather groundbreaking. But he has a battle plan that uses the Web in an interesting way... Topics: advertising, interactive        0 Comments Read Full Post

Twitter stutters... and no one cares!

Posted by JR on July 9 at 3:31 PM Rowland, the CEO of DMD is a loyal fan of Twitter, the microblogging site. Turns out it isn't just him, but millions of other microbloggers, too. Despite constant server outages and bad press due to said outages. It makes you think: There's Something About Twitter... Topics: branding, interactive        4 Comments Read Full Post

Google Goes Dark

Posted by JR on March 29 at 3:58 PM So many of us use a google toolbar these days. However, if you happen over to the Google search engine home page today, you will find that Google has, literally, gone dark... Topics: green, interactive        0 Comments Read Full Post

Second Life and First Life, together at last.

Posted by JR on March 6 at 10:50 AM You don't see so many headlines about Second Life these days. But that doesn't mean that smart projects and innovations have halted. As proof, I give you Brooklyn is Watching… Topics: arts and culture, interactive        0 Comments Read Full Post

Read My Lips: DRIVE TO WEB!

Posted by JR on February 5 at 11:02 AM
advertisers! Topics: advertising, interactive        1 Comment Read Full Post

Is print RISING FROM THE DEAD?

Posted by JR on January 31 at 2:47 PM
How often do I hear on the street "Hey! Newspapers are dead! Magazines are finished! Kaput to the printed word and all advertisements that go along with it!"? Hearing this fills me with rage. Yes. Print is dead. Right. So why do I work in integrated marketing? That's when I tell the coffee cart guy on the corner to just give me my bearclaw and keep his opinions on media to himself.

But wait! Hold the phones. Is print really dead? Or is it a gateway to a NEW DIMENSION? I'm not high off my bearclaw, I'm just excited. What am I talking about? Let's just say it starts with Google... Topics: advertising, interactive        1 Comment Read Full Post

The Arcade Fire has me by the ears

Posted by JR on January 29 at 10:41 AM
I first learned of the band The Arcade Fire through my former college roommate and co-DJ. I would play bubble gum pop like N*Sync and pre-tragedy Britney (hey, it got us skyhigh Allentown ratings!) and Aaron would play indy music I had never, ever heard of. Well, I haven't thought of the Fire in some time, but, because of their web genius, they are suddenly on my radar once more... Topics: interactive        0 Comments Read Full Post

A tale of two social networks

Posted by JR on January 28 at 1:10 PM I was extremely late in getting on the MySpace bandwagon. My friends descended upon the growing social network in troves. Adding photos, leaving comments, and telling me all the fun I was missing out on. Finally I relented (not for any reason but to gain access to friends' photos). How smart of MySpace to force you to create a profile in order to see those of others!

But I never liked MySpace... Topics: interactive        2 Comments Read Full Post