Original ResearchMore >

The Museum Brand Footprint: The Role of Architecture in Defining the Museum's Image


This paper looks at the challenges, best practices, and solutions facing eight museums around the world at various stages of their brand evolution.

The Virtual Brand Footprint: The Marketing Opportunity in Second Life


This paper seeks to help marketers more clearly define their objectives, goals and best practices in Second Life

Insight BlogMore >

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    Jul 15 by Melanie